In order to make your Listing as attractive as possible, Vuulr encourages you to provide as much supporting assets as possible. These "assets" include:
- Artwork, including Frame Stills, etc
- Other Promotional Videos
We have a few guidelines we encourage Sellers to review before providing these assets. These guidelines are in place primarily to ensure the best quality assets are acquired and shown to buyers to maximize the Listings' potential.
Posters are special assets in the marketplace. Posters need to be in the 2:3 aspect ratio. If posters are provided that are not in the 2:3 aspect ratio, we may need to crop the images so that they fit the 2:3 aspect ratio.
We recommend Posters be provided at a minimum resolution of 1280x1920. The absolute minimum due to constraints in the marketplace is 290x345.
We have three examples of Posters: one set at the correct aspect ratio of 2:3; one which is taller; and one that is wider.
One way to resolve the differences in aspect ratio of the two latter posters, we could either simply crop the files to fit. But this is not recommended as it may result in lost artifacts.
The alternative is to resize the images by increasing either the width or height to fit the 2:3 aspect ratio, and fill the new empty space. Here's an example of filling the new empty space with a blur based on actual artifacts in the image:
Processing a Poster that is too tall
|Action: Reduced height and filled in empty space on left and right|
Processing a Poster that is too wide
|Action: Reduced Width and filled in empty space at top and bottom|
Along with Posters, other artwork such as frame stills or other posters/promotional images will be helpful in promoting your Listings. We have less restrictions on sizing for these types of assets.
Images should be of a standard image format (e.g. JPG or PNG), and of any aspect ratio. It is recommended they fit a 16:9 (for HD) or 4:3 (for SD) aspect ratio and have a minimum resolution of 2560x1440 or 1200x900 respectively.
We currently support two types of video assets - Trailers and Screeners. You can either upload the asset files directly into the marketplace as part of the Listing, or provide YouTube or Vimeo embed links. N.B. it is important that you do not remove the YouTube or Vimeo videos, or change their privacy settings so that they can be embedded into the Marketplace without issue.
For uploading video assets, we support standard video formats such as MP4, AVIs etc. When in doubt, videos should be of HD quality and compression shouldn't be too poor to distract the buyer from evaluating the quality of the production
If you're embedding a video from your own Vimeo account, please be sure to paste the actual full URL to the video asset and not the "review" url.
- H.264 for the video codec (compression method).
- Frame rate: usually 29.97, but 24 and 25 are accepted as well.
- Size and bitrate:
- Recommended 1920×1080 for 1080p HD video, 10Mbs - 20Mbs bitrate
- Also allowed
- 1280×720 for 720p HD video, 5Mbs - 10Mbs bitrate
- 640×480 for standard definition 4:3 video, 2Mbs - 5Mbs bitrate
- 640×360 for standard definition 16:9 video, 2Mbs - 5Mbs bitrate
- Sound codec: AAC-LC (Advanced Audio Codec)
- Sound sample rate: 48 kHz
- Audio quality: constant bitrate of 320 kbps