Using your Image Assets to Create an Attractive Listing

In order to make your Listing as attractive as possible, Vuulr encourages you to provide as much supporting assets as possible. These "assets" include:

• Posters
• Artwork, including Frame Stills, etc
• Trailers
• Screeners
• Other Promotional Videos

This article focuses on Image Assets, specifically posters and artwork. For information on video assets, please see Using Your Video Assets To Create An Attractive Listing (Trailers & Screeners).

Managing Posters and Artwork

Listings must have at least one poster in order to be published and accessed by Buyers. We have two categories of image assets: Posters and Artwork. A listing will look similar to this:

Poster Guidelines

We have a few guidelines we encourage Sellers to review before providing these assets. These guidelines are in place primarily to ensure the best quality assets are acquired and shown to buyers to maximize the Listings' potential.

Posters are special assets in the marketplace. Posters need to be in the 2:3 aspect ratio. If posters are provided that are not in the 2:3 aspect ratio, we may need to crop the images so that they fit the 2:3 aspect ratio.

We recommend Posters be provided at a minimum resolution of 1280x1920. The absolute minimum due to constraints in the marketplace is 290x345.

Examples

We have three examples of Posters: one set at the correct aspect ratio of 2:3; one which is taller; and one that is wider.

One way to resolve the differences in aspect ratio of the two latter posters, we could either simply crop the files to fit. But this is not recommended as it may result in lost artifacts.

The alternative is to resize the images by increasing either the width or height to fit the 2:3 aspect ratio, and fill the new empty space. Here's an example of filling the new empty space with a blur based on actual artifacts in the image:

Processing a Poster that is too tall
Action: Reduced height and filled in empty space on left and right
Processing a Poster that is too wide
Action: Reduced Width and filled in empty space at top and bottom

Artwork Guidelines

Along with Posters, other artwork such as frame stills or other posters/promotional images will be helpful in promoting your Listings. We have less restrictions on sizing for these types of assets.

Images should be of a standard image format (e.g. JPG or PNG), and of any aspect ratio. It is recommended they fit a 16:9 (for HD) or 4:3 (for SD) aspect ratio and have a minimum resolution of 2560x1440 or 1200x900 respectively.