This article is for (i) Sellers who want to respond an Offer from a Buyer or (ii) Buyers who want to respond to a Counter Offer from a Seller. An Offer may include a single listing or multiple listings (known as Bundled Deal). The way to respond is largely similar but for more details on Bundled Deals (Offer/ RFP), click here.
Receiving an Offer
You will be notified via SMS and email when you first receive the offer, or counter-offer.
You can also view all your Offers in your dashboard, accessible via the menu on the left. Click to view the details of each Offer.
After viewing the Buyer’s requirements in the Offer, you can respond by either
- Accepting the Offer OR
- Creating a Counter Offer
You also have the option of rejecting, in which case, a valid reason should be given to the Buyer. For example, the rights are not available for the selected region.
If you have any questions regarding the offer, you can also start a chat with the other party using the chat function below. As a Seller, you may also recommend the Buyer similar titles in your catalog.
Accepting an Offer
If you choose to accept the offer/counter-offer, you will need to have a legal entity updated in your Vuulr profile if you haven’t done so already. You can create one by clicking on “Add Legal Entity” which will again be associated universally across your account on Vuulr.
After adding a legal entity, you can then accept the offer which will result in the creation of a deal memo. To find out more about a deal memo, click here.
Creating a Counter Offer
There are the main components to a counter offer. You will need to define the:
- License Region & Period
- Rights & Commercials - Selected Listings*, Rights Types, Pricing Models & Commercial Groups
- Language & Delivery Specs - Audio & Dubbing Languages, Material Specifications
- Payment Details - Terms & Conditions. Custom Terms, Legal Entities
License Region & Period
The License Region & Period would have been pre-filled by the Buyer when making their Offer. When you respond, you may retain their requirements or counter with terms that best meet their request.
If a title is not available in one of the countries, you may exclude that country and in your Proposal but leave a note at the end in the custom terms to inform the Buyer.
Rights & Commercials
Whether you receive an Offer for single or multiple titles, you can add more Listings to the Offer if you think the Buyer may be interested or if you can provide a better price for a Bundled Deal. You can leave the Buyer a note to explain your suggestion in the custom terms at the end or via the chat box.
If one or some of the Listings are not available for the region, period or rights type, you can remove them from the Selected Listings and inform the Buyer.
Note: The same terms will apply to ALL listings in a Bundled Deal.
Tip: If you have a large selection/ catalog of Listings for Buyers to browse, you can create a Selection and simply provide a link for the Buyer to view. Learn about creating Selections here.
The required Rights Type(s) would have been pre-filled by the Buyer when submitting their offer. When you counter-offer, you may update with terms that best meet both your requirements.
Vuulr supports a variety of pricing models: the Buyer would have selected their preferred commercial model, but you may counter and select your preferred model. Read more about our Pricing Models and how to use them in an Offer.
A Commercial Group groups together the desired Rights Format and a Pricing Model for a proposal/offer. Most offers will only need a single commercial group, but multiple Groups can be created in more complicated offer structures (e.g. if a Buyer is buying for both an owned Free to Air channel and an owned S-VOD channel).
Learn more about Commercial Groups.
You can add or remove Commercial Groups based on your requirements.
Languages & Delivery Specs
If the Buyer has requested for audio dubbing or subtitling, you can address them at this point of the counter-offer.
If you have a standard Material Specifications document your Organization uses, you can also upload it here.
You can also define your payment terms and other terms & conditions here, which can be uploaded as a standard document for your company. N.B. this will then be populated across all your associated titles. Learn more about defining your payment terms.
If the Buyer has indicated custom terms, you’ll see them here. You can also include your custom terms here. These terms can be edited by the Buyer and Seller as part of the offer and counter offer process, till you both agree.
Lastly, to finalise the counter-offer, you will need to have a legal entity updated in your Vuulr profile as mentioned above. To create a legal entity, just click Add Legal Entity.