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How should I respond to an Offer?

This article is for (i) Sellers who want to respond to an Offer from a Buyer or (ii) Buyers who want to respond to a Counter Offer from a Seller. An Offer may include a single listing or multiple listings (known as Bundle Deal). The way to respond is largely similar but for more details on Bundle Deals (Offer/ RFP), click here.

Receiving an Offer

Depending on your Notification settings, you will be notified via SMS and email when you first receive the Offer, or Counter-offer.

You can also view all your Offers in your Dashboard, accessible via the left menu. Click to view the details of each Offer.

After viewing the Buyer’s requirements in the Offer, you can respond by either

  1. Accepting the Offer OR
  2. Creating a Counter Offer

You also have the option of Declining, in which case, a valid reason has to be given to the Buyer. For example, the rights are not available for the selected region. This benefits you as it’s a courteous response which will keep the Buyer interested in you as a Seller.

If you have any questions regarding the Offer, you can also start a chat with the other party using the Chat function. As a Seller, you may also recommend similar titles in your Catalog to the Buyer.

Accepting an Offer

If you choose to accept the Offer/Counter-offer, you will need to have a Legal Entity updated in your Vuulr profile if you haven’t done so already. You can create one by clicking on “Add Legal Entity” which will again be associated universally across your account on Vuulr.

After adding a Legal Entity, you can then accept the Offer which will result in the creation of a deal memo. To find out more about a deal memo, click here.

Creating a Counter-offer

There are the main components to a Counter-offer. You will need to define the:

  1. License Region & Period
  2. Rights & Commercials - Selected Listings, Rights Types, Pricing Models & Commercial Groups
  3. Language & Delivery Specs - Audio & Dubbing Languages, Material Specifications
  4. Payment Details - Terms & Conditions. Custom Terms, Legal Entities